{"id":304,"date":"2025-07-07T17:55:32","date_gmt":"2025-07-07T23:55:32","guid":{"rendered":"https:\/\/agendapro.com\/blog\/?p=304"},"modified":"2025-12-17T15:21:12","modified_gmt":"2025-12-17T21:21:12","slug":"claves-para-que-tu-peluqueria-sobreviva-al-verano","status":"publish","type":"post","link":"https:\/\/agendapro.com\/blog\/claves-para-que-tu-peluqueria-sobreviva-al-verano\/","title":{"rendered":"Claves para que tu peluquer\u00eda sobreviva al verano"},"content":{"rendered":"<p data-start=\"870\" data-end=\"1303\"><strong data-start=\"904\" data-end=\"978\">Cl verano no tiene por qu\u00e9 ser una temporada muerta para tu peluquer\u00eda<\/strong>. Con creatividad, planificaci\u00f3n y las herramientas adecuadas, puedes transformar estos meses en una oportunidad para fidelizar clientes, aumentar ticket promedio y destacar frente a la competencia. A continuaci\u00f3n, te compartimos las Claves para que tu peluquer\u00eda sobreviva al verano.<\/p>\n<p><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><strong>Enf\u00f3cate en los clientes fieles<\/strong><\/h2>\n<p style=\"text-align: justify;\">En tiempos en que la clientela no abunda, lo mejor es centrarnos en nuestros clientes habituales.<strong> Son ellos a quienes debes dirigirte en per\u00edodos de crisis<\/strong>, pues conoces sus gustos y sabes qu\u00e9 ofrecerles.<\/p>\n<p style=\"text-align: justify;\"><strong>B<\/strong><strong>usca el retorno de tu p\u00fablico fiel<\/strong> mediante <a href=\"https:\/\/agendapro.com\/blog\/fideliza-a-tus-clientes-con-email-marketing\/\">mensajes personalizados y ofertas<\/a> o promociones especiales para ellos, como descuentos o beneficios. Un dato esclarecedor al respecto es que <strong>un cliente fiel gasta un 67% m\u00e1s que uno nuevo<\/strong>, mientras que atraer nuevos consumidores cuesta 6 veces m\u00e1s que retener a quienes ya has fidelizado.<\/p>\n<h3 data-start=\"7669\" data-end=\"7719\">\u00bfC\u00f3mo impulsar esa venta sin parecer vendedor?<\/h3>\n<ul data-start=\"7720\" data-end=\"8063\">\n<li data-start=\"7720\" data-end=\"7848\">\n<p data-start=\"7722\" data-end=\"7848\">Recomienda productos al final del servicio con frases como:<br data-start=\"7781\" data-end=\"7784\" \/>\u201cEste spray te ayudar\u00e1 a proteger tu color si vas a la playa.\u201d<\/p>\n<\/li>\n<li data-start=\"7849\" data-end=\"7984\">\n<p data-start=\"7851\" data-end=\"7984\">Incluye kits de cuidado en tus promociones:<br data-start=\"7894\" data-end=\"7897\" \/>\u201cLl\u00e9vate este mini-kit de verano por solo $XX si reservas tu tratamiento hidratante.\u201d<\/p>\n<\/li>\n<li data-start=\"7985\" data-end=\"8063\">\n<p data-start=\"7987\" data-end=\"8063\">Publica tutoriales r\u00e1pidos en redes mostrando c\u00f3mo usar el producto en casa.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"8065\" data-end=\"8143\">No se trata solo de vender, sino de dar soluciones \u00fatiles y generar confianza.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Enviar correos de ofertas para servicios de alto margen<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u00bfEst\u00e1s familiarizado con la diferencia entre <a href=\"http:\/\/pyme.lavoztx.com\/negocios-con-bajo-margen-vs-alto-margen-6043.html\" target=\"_blank\" rel=\"noopener nofollow\">negocios de bajo y alto margen<\/a>? En palabras sencillas, esto se refieren a la ganancia que se espera obtener por un producto o servicio versus el costo de inversi\u00f3n.<\/p>\n<p style=\"text-align: justify;\"><strong>Tus esfuerzos deben apuntar a ofrecer servicios que te reporten altos ingresos<\/strong>, pues es la forma en que tu caja ver\u00e1 movimiento sin esfuerzos innecesarios. Al contar con una <a href=\"https:\/\/agendapro.com\/blog\/segmentacion-de-mercado\/\">base de clientes segmentada<\/a> en un software de gesti\u00f3n, podr\u00e1s direccionar mejor tus <a href=\"https:\/\/agendapro.com\/blog\/cinco-campanas-de-email-marketing-que-puedes-utilizar-en-tu-salon-de-belleza\/\">campa\u00f1as de marketing<\/a> y obtener mejores resultados. Juega con ofertas tentadoras y de gran valor para tus clientes, haci\u00e9ndoles sentir que estas les llegan de manera exclusiva y que ganan mucho al adquirirlas. Esto, adem\u00e1s, fortalecer\u00e1 la percepci\u00f3n que tengan de tu marca.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9888\" src=\"https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2016\/08\/JJ7ZkuwZEICZyzsBVtt9M1LBThuz6AbMjfgzr38o-300x267.webp\" alt=\"claves para que tu peluquer\u00eda sobreviva al verano\" width=\"498\" height=\"443\" srcset=\"https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2016\/08\/JJ7ZkuwZEICZyzsBVtt9M1LBThuz6AbMjfgzr38o-300x267.webp 300w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2016\/08\/JJ7ZkuwZEICZyzsBVtt9M1LBThuz6AbMjfgzr38o-112x100.webp 112w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2016\/08\/JJ7ZkuwZEICZyzsBVtt9M1LBThuz6AbMjfgzr38o.webp 623w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<h2 data-start=\"1310\" data-end=\"1380\">Promociones estrat\u00e9gicas de temporada: activa el deseo de cambio<\/h2>\n<p data-start=\"1382\" data-end=\"1620\">En verano, las personas buscan renovar su imagen: cortes frescos, coloraciones m\u00e1s claras, tratamientos antifrizz y productos que controlen el da\u00f1o por sol, mar y piscina. Este comportamiento natural debe ser el centro de tus promociones.<\/p>\n<h3 data-start=\"1622\" data-end=\"1646\">\u00bfQu\u00e9 puedes ofrecer?<\/h3>\n<ul data-start=\"1647\" data-end=\"2006\">\n<li data-start=\"1647\" data-end=\"1724\">\n<p data-start=\"1649\" data-end=\"1724\"><strong data-start=\"1649\" data-end=\"1664\">Pack Verano<\/strong>: Corte + hidrataci\u00f3n + protector t\u00e9rmico a precio especial.<\/p>\n<\/li>\n<li data-start=\"1725\" data-end=\"1812\">\n<p data-start=\"1727\" data-end=\"1812\"><strong data-start=\"1727\" data-end=\"1748\">Coloraci\u00f3n verano<\/strong>: tonos balayage, mechas californianas o rubios de alto impacto.<\/p>\n<\/li>\n<li data-start=\"1813\" data-end=\"1926\">\n<p data-start=\"1815\" data-end=\"1926\"><strong data-start=\"1815\" data-end=\"1840\">Tratamientos post-sol<\/strong>: reparadores capilares con descuento para quienes muestran fotos de su viaje o playa.<\/p>\n<\/li>\n<li data-start=\"1927\" data-end=\"2006\">\n<p data-start=\"1929\" data-end=\"2006\"><strong data-start=\"1929\" data-end=\"1953\">Lunes o martes locos<\/strong>: d\u00edas de menor afluencia con promociones especiales.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2008\" data-end=\"2145\">Estas promociones no solo activan la demanda, sino que tambi\u00e9n dan la sensaci\u00f3n de que tu peluquer\u00eda est\u00e1 <em data-start=\"2114\" data-end=\"2144\">sintonizada con la temporada<\/em>.<\/p>\n<p data-start=\"2008\" data-end=\"2145\"><img decoding=\"async\" class=\"aligncenter wp-image-8630\" src=\"https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/5000241-1-300x214.webp\" alt=\"claves para que tu peluquer\u00eda sobreviva al verano\" width=\"463\" height=\"330\" srcset=\"https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/5000241-1-300x214.webp 300w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/5000241-1-1024x731.webp 1024w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/5000241-1-768x549.webp 768w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/5000241-1-1536x1097.webp 1536w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/5000241-1-2048x1463.webp 2048w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2019\/02\/5000241-1-140x100.webp 140w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<h2 data-start=\"2152\" data-end=\"2243\">Refuerza tu presencia en redes sociales: tus clientas est\u00e1n conectadas desde la playa<\/h2>\n<p data-start=\"2245\" data-end=\"2493\">Aunque muchas personas salen de viaje, <strong data-start=\"2284\" data-end=\"2329\">l<a href=\"https:\/\/agendapro.com\/blog\/redes-sociales-en-negocios\/\">as redes sociales no se toman vacaciones<\/a><\/strong>. De hecho, durante el verano el tiempo en pantalla aumenta. Aprovecha esta oportunidad para reforzar tu presencia en plataformas como Instagram, Facebook y TikTok.<\/p>\n<h3 data-start=\"2495\" data-end=\"2547\">\u00bfQu\u00e9 tipo de contenido funciona mejor en verano?<\/h3>\n<div class=\"_tableContainer_80l1q_1\">\n<div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2548\" data-end=\"3348\">\n<thead data-start=\"2548\" data-end=\"2680\">\n<tr data-start=\"2548\" data-end=\"2680\">\n<th data-start=\"2548\" data-end=\"2583\" data-col-size=\"sm\">Tipo de publicaci\u00f3n<\/th>\n<th data-start=\"2583\" data-end=\"2628\" data-col-size=\"sm\">Objetivo<\/th>\n<th data-start=\"2628\" data-end=\"2680\" data-col-size=\"md\">Ejemplo pr\u00e1ctico<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2814\" data-end=\"3348\">\n<tr data-start=\"2814\" data-end=\"2947\">\n<td data-start=\"2814\" data-end=\"2849\" data-col-size=\"sm\">Videos de cambios de look<\/td>\n<td data-col-size=\"sm\" data-start=\"2849\" data-end=\"2895\">Inspirar y emocionar<\/td>\n<td data-col-size=\"md\" data-start=\"2895\" data-end=\"2947\">Corte en capas + reflejos caramelo para el calor<\/td>\n<\/tr>\n<tr data-start=\"2948\" data-end=\"3080\">\n<td data-start=\"2948\" data-end=\"2983\" data-col-size=\"sm\">Tips de cuidado capilar<\/td>\n<td data-col-size=\"sm\" data-start=\"2983\" data-end=\"3028\">Aportar valor y educar<\/td>\n<td data-col-size=\"md\" data-start=\"3028\" data-end=\"3080\">C\u00f3mo proteger tu cabello del sol con 3 productos<\/td>\n<\/tr>\n<tr data-start=\"3081\" data-end=\"3215\">\n<td data-start=\"3081\" data-end=\"3116\" data-col-size=\"sm\">Rutinas en el sal\u00f3n<\/td>\n<td data-col-size=\"sm\" data-start=\"3116\" data-end=\"3161\">Mostrar cercan\u00eda y profesionalismo<\/td>\n<td data-col-size=\"md\" data-start=\"3161\" data-end=\"3215\">\u201cAs\u00ed preparamos un tratamiento anti-frizz express\u201d<\/td>\n<\/tr>\n<tr data-start=\"3216\" data-end=\"3348\">\n<td data-start=\"3216\" data-end=\"3251\" data-col-size=\"sm\">Sorteos veraniegos<\/td>\n<td data-col-size=\"sm\" data-start=\"3251\" data-end=\"3296\">Aumentar alcance y generar engagement<\/td>\n<td data-col-size=\"md\" data-start=\"3296\" data-end=\"3348\">Participa por un cambio de look total<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"3350\" data-end=\"3499\">Utiliza hashtags de temporada como #Verano2025, #HairGoals, #LookDeVerano, y no olvides incluir tu ubicaci\u00f3n para captar clientas locales o turistas.<\/p>\n<h2 data-start=\"3506\" data-end=\"3564\">Crea alianzas con negocios tur\u00edsticos y de bienestar<\/h2>\n<p data-start=\"3566\" data-end=\"3713\">En verano, muchas personas buscan experiencias integrales: verse bien, relajarse, sentirse renovadas. \u00bfPor qu\u00e9 no ofrecerles todo en un solo lugar?<\/p>\n<h3 data-start=\"3715\" data-end=\"3750\">Ideas de alianzas estrat\u00e9gicas:<\/h3>\n<ul data-start=\"3751\" data-end=\"4043\">\n<li data-start=\"3751\" data-end=\"3848\">\n<p data-start=\"3753\" data-end=\"3848\"><strong data-start=\"3753\" data-end=\"3787\">Con spas o centros de est\u00e9tica<\/strong>: un paquete de belleza integral (masaje + peinado + facial).<\/p>\n<\/li>\n<li data-start=\"3849\" data-end=\"3935\">\n<p data-start=\"3851\" data-end=\"3935\"><strong data-start=\"3851\" data-end=\"3884\">Con hoteles o Airbnbs locales<\/strong>: descuentos para turistas que reserven en tu zona.<\/p>\n<\/li>\n<li data-start=\"3936\" data-end=\"4043\">\n<p data-start=\"3938\" data-end=\"4043\"><strong data-start=\"3938\" data-end=\"3973\">Con gimnasios o centros fitness<\/strong>: promociones cruzadas para quienes buscan verse bien y sentirse bien.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4045\" data-end=\"4191\">Estas colaboraciones no solo te ayudan a <a href=\"https:\/\/agendapro.com\/blog\/rebound-marketing\/\">atraer nuevos clientes<\/a>, sino que tambi\u00e9n refuerzan tu presencia como parte de una red local de bienestar.<\/p>\n<h2 data-start=\"4894\" data-end=\"4946\">Adapta tus horarios y aprovecha los d\u00edas clave<\/h2>\n<p data-start=\"4948\" data-end=\"5113\">En verano, la rutina cambia: hay m\u00e1s tiempo libre, m\u00e1s salidas, m\u00e1s eventos y tambi\u00e9n m\u00e1s ocio. Por eso es clave <strong data-start=\"5061\" data-end=\"5112\">revisar y flexibilizar tus horarios de atenci\u00f3n<\/strong>.<\/p>\n<h3 data-start=\"5115\" data-end=\"5141\">Acciones recomendadas:<\/h3>\n<ul data-start=\"5142\" data-end=\"5381\">\n<li data-start=\"5142\" data-end=\"5214\">\n<p data-start=\"5144\" data-end=\"5214\">Abre m\u00e1s temprano ciertos d\u00edas para captar a quienes van a la oficina.<\/p>\n<\/li>\n<li data-start=\"5215\" data-end=\"5301\">\n<p data-start=\"5217\" data-end=\"5301\">Extiende tu horario los fines de semana para atender a quienes regresan de la playa.<\/p>\n<\/li>\n<li data-start=\"5302\" data-end=\"5381\">\n<p data-start=\"5304\" data-end=\"5381\">Eval\u00faa cerrar uno de los d\u00edas de baja afluencia y reforzar otro m\u00e1s rentable.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5383\" data-end=\"5529\">Con la ayuda de herramientas como <strong data-start=\"5417\" data-end=\"5430\">AgendaPro<\/strong>, puedes monitorear qu\u00e9 horarios tienen m\u00e1s reservas y adaptarte r\u00e1pidamente seg\u00fan la demanda real.<\/p>\n<h2 data-start=\"6150\" data-end=\"6219\">Utiliza AgendaPro para automatizar, captar y fidelizar clientas<\/h2>\n<p data-start=\"6221\" data-end=\"6436\">Durante los meses en que la clientela disminuye, es fundamental optimizar recursos, reducir ausencias y mantener una comunicaci\u00f3n activa con tus clientas. Aqu\u00ed es donde <strong data-start=\"6390\" data-end=\"6435\">AgendaPro se convierte en tu mejor aliado<\/strong>:<\/p>\n<h3 data-start=\"6438\" data-end=\"6490\">\u00bfC\u00f3mo ayuda AgendaPro a tu peluquer\u00eda en verano?<\/h3>\n<ul data-start=\"6491\" data-end=\"7139\">\n<li data-start=\"6491\" data-end=\"6624\">\n<p data-start=\"6493\" data-end=\"6624\"><strong data-start=\"6493\" data-end=\"6549\"><a href=\"https:\/\/agendapro.com\/es\/recordatorios-automaticos\">Recordatorios autom\u00e1ticos<\/a> por WhatsApp, SMS o correo<\/strong>: evita que tus clientas olviden sus citas y disminuye los espacios vac\u00edos.<\/p>\n<\/li>\n<li data-start=\"6625\" data-end=\"6751\">\n<p data-start=\"6627\" data-end=\"6751\"><strong data-start=\"6627\" data-end=\"6651\"><a href=\"https:\/\/agendapro.com\/es\/reservas-online\">Reservas online<\/a> 24\/7<\/strong>: aunque tu sal\u00f3n est\u00e9 cerrado, las clientas pueden agendar desde la playa o la oficina sin esperas.<\/p>\n<\/li>\n<li data-start=\"6752\" data-end=\"6892\">\n<p data-start=\"6754\" data-end=\"6892\"><strong data-start=\"6754\" data-end=\"6782\">Campa\u00f1as de reactivaci\u00f3n<\/strong>: identifica a quienes no han vuelto en 30, 60 o 90 d\u00edas y m\u00e1ndales promociones espec\u00edficas para que regresen.<\/p>\n<\/li>\n<li data-start=\"6893\" data-end=\"7017\">\n<p data-start=\"6895\" data-end=\"7017\"><strong data-start=\"6895\" data-end=\"6928\">Panel de horarios y desempe\u00f1o<\/strong>: detecta qu\u00e9 d\u00edas y horarios tienen menos movimiento para <a href=\"https:\/\/agendapro.com\/es\/reportes-de-gestion\">tomar decisiones estrat\u00e9gicas<\/a>.<\/p>\n<\/li>\n<li data-start=\"7018\" data-end=\"7139\">\n<p data-start=\"7020\" data-end=\"7139\"><strong data-start=\"7020\" data-end=\"7061\">Venta de bonos y servicios prepagados<\/strong>: permite gestionar todo desde la misma plataforma y mejorar tu flujo de caja.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7141\" data-end=\"7325\">Adem\u00e1s, con AgendaPro puedes <strong data-start=\"7170\" data-end=\"7201\">centralizar la comunicaci\u00f3n<\/strong> y ver claramente qu\u00e9 campa\u00f1as funcionan, qu\u00e9 promociones convirtieron y cu\u00e1les servicios son los m\u00e1s solicitados en verano.<\/p>\n<p data-start=\"7141\" data-end=\"7325\"><img decoding=\"async\" class=\"aligncenter wp-image-10482\" src=\"https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/04\/J5BjamS6bilOah5Hvyb5pw3mbfK2QyBmJb1ZZItp-edited-300x225.webp\" alt=\"claves para que tu peluquer\u00eda sobreviva al verano\" width=\"511\" height=\"383\" srcset=\"https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/04\/J5BjamS6bilOah5Hvyb5pw3mbfK2QyBmJb1ZZItp-edited-300x225.webp 300w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/04\/J5BjamS6bilOah5Hvyb5pw3mbfK2QyBmJb1ZZItp-edited-768x576.webp 768w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/04\/J5BjamS6bilOah5Hvyb5pw3mbfK2QyBmJb1ZZItp-edited-133x100.webp 133w, https:\/\/agendapro.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/04\/J5BjamS6bilOah5Hvyb5pw3mbfK2QyBmJb1ZZItp-edited.webp 960w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Cl verano no tiene por qu\u00e9 ser una temporada muerta para tu peluquer\u00eda. Con creatividad, planificaci\u00f3n y las herramientas adecuadas,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salones-de-belleza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Claves para que tu peluquer\u00eda sobreviva al verano<\/title>\n<meta name=\"description\" content=\"Te compartimos unas importantes claves para que tu peluqueria sobreviva al verano y seguir atrayendo clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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