{"id":408,"date":"2017-10-18T20:03:14","date_gmt":"2017-10-19T01:03:14","guid":{"rendered":"https:\/\/agendapro.com\/blog\/?p=408"},"modified":"2024-06-19T16:36:14","modified_gmt":"2024-06-19T22:36:14","slug":"los-5-pasos-clave-de-la-fidelizacion-de-clientes","status":"publish","type":"post","link":"https:\/\/agendapro.com\/blog\/los-5-pasos-clave-de-la-fidelizacion-de-clientes\/","title":{"rendered":"Los 5 pasos clave de la fidelizaci\u00f3n de clientes"},"content":{"rendered":"<p fr-original-style=\"text-align: justify;\" style=\"text-align: justify; box-sizing: inherit;\">La fidelizaci\u00f3n de clientes no es una tarea sencilla. Para que quieran volver y elegir tu sal\u00f3n como primera opci\u00f3n, es necesario que su experiencia sea perfecta. Escuchar a las personas, tener buen equipamiento y ofrecer un buen servicio, son algunos de los pasos clave para lograrlo.&nbsp;<\/p>\n<p><!--more--><\/p>\n<h3 style=\"text-align: justify; font-size: 24px; margin-bottom: 10px; margin-top: 20px; font-family: 'Open Sans', sans-serif; font-weight: bold; line-height: 1.4; color: inherit; box-sizing: inherit;\">1. Entender al cliente<\/h3>\n<p fr-original-style=\"text-align: justify;\" style=\"text-align: justify; box-sizing: inherit;\">Desde el color de sus ojos hasta la forma de su cuerpo, cada cliente es diferente. Una de tus tareas es ayudarles a sentirse c\u00f3modos con su estilo y sugerirles los mejores tratamientos. La fidelizaci\u00f3n de clientes es, en gran parte, saber escuchar atentamente sus expectativas y necesidades. &nbsp;<\/p>\n<h3 style=\"text-align: justify; font-size: 24px; margin-bottom: 10px; margin-top: 20px; font-family: 'Open Sans', sans-serif; font-weight: bold; line-height: 1.4; color: inherit; box-sizing: inherit;\">2. Hacer que el cliente se sienta c\u00f3modo<\/h3>\n<p fr-original-style=\"text-align: justify;\" style=\"text-align: justify; box-sizing: inherit;\">Crear un buen ambiente es esencial para proveer una buena experiencia en el sal\u00f3n. Luces y espejos adecuados, servir t\u00e9 o caf\u00e9 y tener buena m\u00fasica de fondo, son algunas de las estrategias a utilizar. Un cliente que tiene una buena experiencia estar\u00e1 dispuesto a regresar.<\/p>\n<h3 style=\"text-align: justify; font-size: 24px; margin-bottom: 10px; margin-top: 20px; line-height: 1.4; font-family: 'Open Sans', sans-serif; font-weight: bold; color: inherit; box-sizing: inherit;\">3. Estar preparado<\/h3>\n<p fr-original-style=\"text-align: justify;\" style=\"text-align: justify; box-sizing: inherit;\">Antes de abrir las puertas cada ma\u00f1ana, debes asegurarte de contar con todos los productos necesarios para hacer tu trabajo y satisfacer las demandas del cliente. Si una persona descubre que no puede recibir su tratamiento porque no has recargado tus reservas de una crema o tinte para el cabello, es posible que piense que no est\u00e1s bien preparado.<\/p>\n<h3 style=\"text-align: justify; font-size: 24px; margin-bottom: 10px; margin-top: 20px; font-family: 'Open Sans', sans-serif; font-weight: bold; line-height: 1.4; color: inherit; box-sizing: inherit;\">4. Aceptar los comentarios<\/h3>\n<p fr-original-style=\"text-align: justify;\" style=\"text-align: justify; box-sizing: inherit;\">No hay mejor manera de conocer c\u00f3mo es la atenci\u00f3n en tu sal\u00f3n que escuchando a los mismos clientes. El feedback es importante, porque brinda valiosa informaci\u00f3n para mejorar el negocio.&nbsp;<\/p>\n<p fr-original-style=\"text-align: justify;\" style=\"text-align: justify; box-sizing: inherit;\">Responde a los comentarios de tus clientes y no omitas las cr\u00edticas negativas. Las personas valoran cuando un negocio sabe recibir una queja y est\u00e1 dispuesto a gestionarla. &nbsp;<\/p>\n<h3 style=\"text-align: justify; font-size: 24px; margin-bottom: 10px; margin-top: 20px; color: inherit; font-family: 'Open Sans', sans-serif; font-weight: bold; line-height: 1.4; box-sizing: inherit;\">5. Mejorar la comunicaci\u00f3n<\/h3>\n<p fr-original-style=\"text-align: justify;\" style=\"text-align: justify; box-sizing: inherit;\">El \u00faltimo paso es la comunicaci\u00f3n. Una de las claves para fidelizar clientes es mantener el contacto. Aseg\u00farate de contar con los datos de cada persona que ingresa a tu local. Con esto podr\u00e1s enviar notificaciones de descuentos o de nuevos tratamientos.&nbsp;<\/p>\n<p fr-original-style=\"margin: 0cm 0cm 8pt; font-size: 15px; font-family: Calibri, sans-serif; text-align: justify;\" style=\"margin: 0cm 0cm 8pt; font-size: 15px; font-family: Calibri, sans-serif; text-align: justify; box-sizing: inherit;\"><span fr-original-style=\"font-size: 18px;\" style=\"font-size: 18px; box-sizing: inherit;\">Siguiendo estos tips, lograr\u00e1s hacer que tu sal\u00f3n se distinga, manteniendo la preferencia de tus clientes y atrayendo a nuevos prospectos. \u00a1Compru\u00e9balo! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fidelizaci\u00f3n de clientes no es una tarea sencilla. Para que quieran volver y elegir tu sal\u00f3n como primera opci\u00f3n,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los 5 pasos clave de la fidelizaci\u00f3n de clientes<\/title>\n<meta name=\"description\" content=\"La importancia de la Fidelizaci\u00f3n de clientes en una Peluquer\u00eda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agendapro.com\/blog\/los-5-pasos-clave-de-la-fidelizacion-de-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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