{"id":544,"date":"2018-10-15T01:49:56","date_gmt":"2018-10-15T06:49:56","guid":{"rendered":"https:\/\/agendapro.com\/blog\/?p=544"},"modified":"2024-06-19T10:09:06","modified_gmt":"2024-06-19T16:09:06","slug":"retencion-de-clientes-la-clave-del-exito-de-tu-negocio","status":"publish","type":"post","link":"https:\/\/agendapro.com\/blog\/retencion-de-clientes-la-clave-del-exito-de-tu-negocio\/","title":{"rendered":"Retenci\u00f3n de clientes: la clave del \u00e9xito de tu negocio"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Uno de los objetivos principales de todo negocio es atraer al mayor n\u00famero de clientes. Sin embargo, esta f\u00f3rmula no siempre se traduce en mayores ventas, ya que nada asegura que esos nuevos clientes vayan a regresar. Por tanto, la clave est\u00e1 en aprender a retener a los clientes. <\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este sentido, es m\u00e1s conveniente conservar a los mejores consumidores y hacer que esas relaciones crezcan, en vez de invertir recursos a ciegas en nuevos \u201cposibles clientes\u201d. &nbsp;Y por lo dem\u00e1s resulta ser m\u00e1s costoso, seg\u00fan la compa\u00f1\u00eda Lee Resource Inc., atraer nuevos clientes cuesta 5 veces m\u00e1s que mantener a un cliente existente. Y otro dato no menor se refiere a la ventas futuras, ya que el &nbsp;80% del ingreso futuro de una compa\u00f1\u00eda provendr\u00e1 del 20% de los clientes existentes. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ante tal escenario es vital crear un programa de retenci\u00f3n de clientes. Ac\u00e1 5 tips que ayudar\u00e1n en dicha gesti\u00f3n:<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>1.- Reconoce a tus clientes premium: <\/strong><span style=\"font-weight: 400;\">el cliente que vuelve una y otra vez a tu negocio, debe sentir que es recompensado por su <\/span><i><span style=\"font-weight: 400;\">fidelidad, <\/span><\/i><span style=\"font-weight: 400;\">de modo que otorgar descuentos especiales te ayudar\u00e1 fortalecer la relaci\u00f3n comercial.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>2.- Mant\u00e9n la novedad: <\/strong><span style=\"font-weight: 400;\">es necesario captar la atenci\u00f3n de tu p\u00fablico, para ello es importante estar a la vanguardia en cuanto tecnolog\u00eda y servicios que ofreces, as\u00ed evitar\u00e1s que se vayan con la competencia.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>3.- Conoce a tus clientes: <\/strong><span style=\"font-weight: 400;\">para ofrecer lo que quiere y necesita un cliente es esencial conocer sus preferencias y comportamiento. Por tal motivo, invierte en un sistema que almacene su historial de compras.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>4.- Nuevas promociones: <\/strong>c<span style=\"font-weight: 400;\">rear ofertas atractivas y seg\u00fan las necesidades de tus clientes permitir\u00e1 retener a los antiguos y conseguir nuevos. <\/span><\/p>\n<p style=\"text-align: justify;\"><strong>5.- Altos est\u00e1ndares de calidad: <\/strong><span style=\"font-weight: 400;\">un cliente que recibe un buen servicio lo sabe reconocer, por eso es importante poner atenci\u00f3n a los detalles, e igualmente prestar atenci\u00f3n a aspectos que marcan la diferencia como la seguridad y la garant\u00eda de contar con un mejor precio. <\/span><\/p>\n<p><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y recuerda que la mejor publicidad que puedes obtener es la de tus propios clientes!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los objetivos principales de todo negocio es atraer al mayor n\u00famero de clientes. Sin embargo, esta f\u00f3rmula no&#8230;<\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retenci\u00f3n de clientes: la clave del \u00e9xito de tu negocio<\/title>\n<meta name=\"description\" content=\"Aumenta las ventas de tu negocio con un programa de retenci\u00f3n de clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agendapro.com\/blog\/retencion-de-clientes-la-clave-del-exito-de-tu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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