{"id":550,"date":"2018-10-26T09:20:37","date_gmt":"2018-10-26T14:20:37","guid":{"rendered":"https:\/\/agendapro.com\/blog\/?p=550"},"modified":"2024-06-07T11:03:55","modified_gmt":"2024-06-07T17:03:55","slug":"potencia-tu-consulta-medica-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/agendapro.com\/blog\/potencia-tu-consulta-medica-en-la-era-digital\/","title":{"rendered":"Potencia tu consulta m\u00e9dica en la era digital"},"content":{"rendered":"

La mitad de la poblaci\u00f3n del planeta es un usuario online, si lo traducimos en n\u00fameros, la cifra asciende a 4.000 millones de personas. Informaci\u00f3n valiosa, si nuestro objetivo es posicionar una marca, difundir informaci\u00f3n de mi negocio o hacer crecer mis ventas.<\/p>\n

\n

Por tanto, si est\u00e1s buscando que tus servicios de salud lleguen a m\u00e1s personas, no puedes obviar una ventana tan esencial como lo es hoy en d\u00eda la presencia online. <\/p>\n

<\/p>\n

Para posicionarte en internet existen diferentes mecanismos a los que puedes acceder. Ac\u00e1 te damos a conocer algunos de los tips:<\/p>\n

Construye tu propio sitio web<\/strong><\/h2>\n

Las forma de hacer negocio ha cambiado radicalmente en los \u00faltimos 30 a\u00f1os, ya no basta con prestar la mejor atenci\u00f3n m\u00e9dica. En la era digital, si no est\u00e1s presente en la red, pr\u00e1cticamente no existes. Por ello una buena opci\u00f3n es crear tu propio sitio web. <\/p>\n

Al crear tu sitio, considera algunos aspectos b\u00e1sicos, como definir tu experiencia, servicios y certificaciones, de modo que el paciente tenga claridad a la hora de elegir tu consulta para atenderse. Tambi\u00e9n es importante que prestes atenci\u00f3n al dise\u00f1o, procura elegir colores ad hoc y fotograf\u00edas que te identifiquen y que sean de buena calidad. Otros datos a destacar es tu informaci\u00f3n de contacto y c\u00f3mo pueden acceder a agendar una cita en tu consulta. <\/p>\n

Actualmente, existen sitios como Wix, Weebly y Squarespace para crear una p\u00e1gina web gratuita. <\/span><\/span><\/p>\n

Ten presencia en las redes sociales<\/strong><\/h2>\n

Si tu objetivo es llegar al mayor n\u00famero de pacientes no puedes olvidar las redes sociales. Las m\u00e1s populares son Facebook, Instagram y YouTube. A trav\u00e9s, de estos canales es posible lograr una comunicaci\u00f3n m\u00e1s cercana con tus pacientes, y al mismo tiempo crear tu marca a nivel digital. <\/span><\/p>\n

Crea contenido especializado<\/strong><\/h2>\n

Para obtener una mayor visualizaci\u00f3n de tu sitio web en los buscadores y por ende llegar a una mayor cantidad de potenciales pacientes, sin la necesidad de pagar por ello, es creando contenido especializado. A esto se le conoce como posicionamiento org\u00e1nico, dicho en otras palabras,  es la ubicaci\u00f3n que ocupa un sitio web cuando los usuarios realizan una b\u00fasqueda al escribir determinadas palabras, llamadas \u201cpalabras clave\u201d. <\/span><\/p>\n

Por tanto, a la hora de escribir un art\u00edculo, pon atenci\u00f3n en que sea de inter\u00e9s para tus pacientes y no olvides en usar palabras que ellos usar\u00edan a la hora de hacer una b\u00fasqueda en internet. <\/span><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La mitad de la poblaci\u00f3n del planeta es un usuario online, si lo traducimos en n\u00fameros, la cifra asciende a…<\/p>\n","protected":false},"author":1,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"acf":[],"yoast_head":"\nPotencia tu consulta m\u00e9dica en la era digital<\/title>\n<meta name=\"description\" content=\"Conoce como aumentar la visibilidad de tu consulta m\u00e9dica en internet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agendapro.com\/blog\/potencia-tu-consulta-medica-en-la-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potencia tu consulta m\u00e9dica en la era digital\" \/>\n<meta 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