{"id":554,"date":"2018-11-02T02:19:13","date_gmt":"2018-11-02T08:19:13","guid":{"rendered":"https:\/\/agendapro.com\/blog\/?p=554"},"modified":"2024-06-18T20:01:23","modified_gmt":"2024-06-19T02:01:23","slug":"evita-la-perdida-de-clientes-en-tu-centro-deportivo","status":"publish","type":"post","link":"https:\/\/agendapro.com\/blog\/evita-la-perdida-de-clientes-en-tu-centro-deportivo\/","title":{"rendered":"Evita la p\u00e9rdida de clientes en tu centro deportivo"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"background-color: transparent;\">Una de las contantes preocupaciones de los negocios en general es perder a sus clientes, las <span style=\"font-weight: bold;\">razones<\/span> pueden ser variadas, lo importante es saber c\u00f3mo abordar una eventual fuga de clientes. <span style=\"font-weight: bold;\">En el caso de los centros deportivos y gimnasios identificamos tres principales razones por las que un cliente cancela la membres\u00eda en su gimnasio: tiempo, desmotivaci\u00f3n y dinero.&nbsp;<\/span><\/span><\/p>\n<p><!--more--><\/p>\n<h2 style=\"text-align: justify;\">El tiempo<\/h2>\n<p style=\"text-align: justify;\">La ajetreada vida moderna impide muchas veces realizar las tareas que m\u00e1s nos agradan, los continuos compromisos y la vida diaria terminan por ser muchas veces el enemigo n\u00famero uno de nuestros pasatiempos. Este tipo de situaci\u00f3n es recurrente en los usuarios de centros deportivos y gimnasios, que abandonan sus membres\u00eda, generando inestabilidad en los negocios del fitness.&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: bold;\">La estrategia para enfrentar este panorama es crear actividades que permitan a los usuarios<\/span> <strong>usar su tiempo de manera eficiente<\/strong>. Para esto, lo mejor es ofrecerles <span style=\"font-weight: bold;\">entrenamientos cortos<\/span>, un ejemplo de ello es hitt<strong style=\"background-color: transparent;\">.&nbsp;<\/strong><span style=\"background-color: transparent;\">Son ejercicios que requieren una alta intensidad debido a su limitado espacio de tiempo. Por lo que, en tan solo 15-20 minutos, tus clientes podr\u00e1n ejercitarse al m\u00e1ximo y olvidarse de sus rutinas diarias.<\/span><\/p>\n<h2 style=\"text-align: justify;\">La desmotivaci\u00f3n<\/h2>\n<p style=\"text-align: justify;\">Otro de los motivos por el que los usuarios dejan la actividad f\u00edsica es cuando esta deja de ser un hobby y pasa a ser una obligaci\u00f3n. Una forma de <span style=\"font-weight: bold;\">evitar la desmotivaci\u00f3n es realizar mec\u00e1nicas de juego y&nbsp;entrenamientos grupales<\/span><span>. Introducir actividades de este tipo ayudar\u00e1 a evitar la deserci\u00f3n y potenciar aspectos positivos relacionados con la pr\u00e1ctica deportiva.&nbsp;<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span>El dinero<\/span><\/h2>\n<p style=\"text-align: justify;\">El <strong>factor precio<\/strong>, tambi\u00e9n hace lo suyo a la hora de evaluar si seguir o no con la actividad f\u00edsica. Sin embargo, muchas veces los administradores o due\u00f1os de gimnasios no se anticipan a esta realidad. <span style=\"font-weight: bold;\">Para evitar situaciones como estas, es clave conocer a tiempo la opini\u00f3n de sus clientes, y para ello una buena alternativa es aplicar encuestas de satisfacci\u00f3n<\/span>. Con esta informaci\u00f3n valiosa, el siguiente paso es crear una estrategia de precios atractiva para los clientes. Para esto, lo mejor es crear distintas campa\u00f1as de captaci\u00f3n a lo largo del a\u00f1o y aprovechar las fechas especiales. Por ejemplo,&nbsp;<span style=\"background-color: transparent;\">Campa\u00f1a de Navidad o&nbsp;<\/span><span style=\"background-color: transparent;\">San Valent\u00edn con un determinado porcentaje de descuento. Tambi\u00e9n, puedes crear planes especiales con el fin de aumentar la fidelizaci\u00f3n, como plan familiar o 2&#215;1.&nbsp;<\/span><\/p>\n<\/p>\n<p style=\"font-weight: bold;\">Art\u00edculos relacionados:<\/p>\n<ol>\n<li>\n<div><a href=\"\/blog\/todo-lo-que-tienes-que-saber-sobre-instagram-para-atraer-clientes-a-tu-centro-de-estetica\">Todo lo que tienes que saber sobre instagram para atraer clientes a tu centro de est\u00e9tica.<\/a><\/div>\n<\/li>\n<li>\n<div><a href=\"\/blog\/publicidad-salon-de-belleza\">Crea publicidad que atraiga muchos clientes a tu sal\u00f3n de belleza.<\/a><\/div>\n<\/li>\n<li>\n<div><a href=\"\/blog\/ejemplos-de-folletos-y-como-disenarlos\">Crea folletos atractivos y mira ejemplos de los mejores<\/a><\/div>\n<\/li>\n<\/ol>\n<div>&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una de las contantes preocupaciones de los negocios en general es perder a sus clientes, las razones pueden ser variadas,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centros-deportivos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evita la p\u00e9rdida de clientes en tu centro deportivo<\/title>\n<meta name=\"description\" content=\"Evita perder clientes en tu centro deportivo y conoce c\u00f3mo aumentar la fidelizaci\u00f3n de los usuarios\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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