{"id":662,"date":"2019-01-30T19:27:25","date_gmt":"2019-01-31T01:27:25","guid":{"rendered":"https:\/\/agendapro.com\/blog\/?p=662"},"modified":"2024-06-18T19:43:19","modified_gmt":"2024-06-19T01:43:19","slug":"cinco-formas-de-fidelizar-a-tus-pacientes-con-email-marketing","status":"publish","type":"post","link":"https:\/\/agendapro.com\/blog\/cinco-formas-de-fidelizar-a-tus-pacientes-con-email-marketing\/","title":{"rendered":"5 formas de fidelizar a tus pacientes con email marketing"},"content":{"rendered":"<p><span><\/span><\/p>\n<p style=\"text-align: left;\">\u00bfQuieres tener relaciones duraderas con tus pacientes?,&nbsp; \u00bfQuieres aumentar tus ingresos? Si la respuesta a estas preguntas es afirmativa debes saber que la calve est\u00e1 en \u00abLa fidelizaci\u00f3n de&nbsp; tus pacientes\u00bb. <br \/><!--more--><\/p>\n<p>La fidelizaci\u00f3n es el fen\u00f3meno que se da cuando un p\u00fablico determinado permanece fiel a la compra de un producto o servicio de tu marca, en el caso de los centros m\u00e9dicos los pacientes que siempre est\u00e1n solicitando nuevas citas son los clientes fidelizados. &nbsp;La fidelizaci\u00f3n no es f\u00e1cil de lograr pero ciertamente es m\u00e1s sencillo que generar clientes nuevos. Una vez que consigas fidelizar a tus pacientes tus ingresos aumentar\u00e1n de manera constante.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u00bfPor qu\u00e9 es importante fidelizar a los pacientes?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ol>\n<li>Es m\u00e1s rentable que conseguir nuevos pacientes. Adquirir un nuevo cliente cuesta entre 5 y 10 veces m\u00e1s que vender tus productos o servicios a uno existente.<\/li>\n<li>Los clientes fidelizados gastan un 67 % m\u00e1s que los nuevos. Esto se debe a que ya te conocen &nbsp;y saben de la calidad de lo que ofreces.<\/li>\n<li>Un cliente satisfecho ser\u00e1 un excelente canal de promoci\u00f3n y publicidad. El boca a boca es uno de los medios m\u00e1s efectivos para obtener nuevos clientes.<\/li>\n<\/ol>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<h4><strong>Email marketing<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>El email marketing es una de las herramientas de marketing m\u00e1s efectivas para las empresas. Seg\u00fan un estudio realizado por ExactTarget, el 77% de los consumidores prefiere recibir comunicaciones de marketing a trav\u00e9s de correo electr\u00f3nico.<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p>El email marketing tambi\u00e9n es una forma de reforzar las relaciones con tus pacientes &nbsp;a trav\u00e9s de ofertas especiales o contenido de inter\u00e9s para ellos y as\u00ed mantener tus servicios en primer plano.<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<h4><strong>Las mejores pr\u00e1cticas para una campa\u00f1a de fidelizaci\u00f3n a trav\u00e9s de emails <\/strong><\/h4>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p>A continuaci\u00f3n te describiremos 5 de las mejores t\u00e1cticas para garantizar que tus mensajes no solo atraer\u00e1n a los lectores de tu bolet\u00edn electr\u00f3nico sino que los inspirar\u00e1n a tomar acciones.<\/p>\n<ul>\n<li><strong>Identif\u00edcate:<\/strong> tu campa\u00f1a de correo electr\u00f3nico fallar\u00e1 si no le dices al destinatario qui\u00e9n eres y por qu\u00e9 lo est\u00e1s contactando. Si tu cliente no te reconoce no abrir\u00e1 tu bolet\u00edn, independientemente de la oferta. &nbsp;La mayor\u00eda de los programas de gesti\u00f3n de correos electr\u00f3nicos permiten agregar un poco de texto en la parte superior para personalizar los email \u00abUsted est\u00e1 recibiendo esto porque &#8230;\u00bb Aprovecha ese texto &nbsp;porque la mayor\u00eda de las personas olvidan a qu\u00e9 se han suscrito y puedes terminar con quejas de spam.<\/li>\n<li><strong style=\"background-color: transparent;\">S\u00e9 breve y conciso<\/strong><span style=\"background-color: transparent;\">: una l\u00ednea de asunto concisa, seguida de oraciones declarativas cortas deber\u00eda lograr que tus lectores abran tu correo electr\u00f3nico y el &nbsp;texto produzca el resultado deseado. No sorprende que el pasado a\u00f1o la empresa \u201c Mailer\u201d descubriera que las l\u00edneas de asunto cortas (4-15 caracteres) ten\u00edan la tasa de apertura promedio m\u00e1s alta (15.8%).<\/span><\/li>\n<li><strong>S\u00e9 confiable<\/strong>: una forma sencilla de lograr esto es colocar en tu formulario de registro exactamente lo que un suscriptor puede esperar y la frecuencia de tu bolet\u00edn informativo. La comunicaci\u00f3n regular solidificar\u00e1 el v\u00ednculo (suponiendo que proporciones contenido constantemente). Mant\u00e9n tus mensajes educativos, relevantes y oportunos, siguiendo la regla 80\/20. 80% de contenido de valor y 20% de promociones o publicidad. &nbsp;Adicionalmente, debes proporcionar una manera f\u00e1cil de darse de baja, para mantener una lista de suscriptores activa y comprometida.<\/li>\n<li><strong>Segmenta tu lista<\/strong>: Tienes que separar en listas diferentes a los clientes potenciales de los que ya son tus pacientes, para enviarles la informaci\u00f3n que necesita cada una de estas audiencias. Aprovecha para dar incentivos a los que han sido tus pacientes por largo tiempo.<\/li>\n<li><strong>Crea un llamado a la acci\u00f3n claro<\/strong>: Ya sea una simple solicitud de leer una publicaci\u00f3n del blog, ver una demostraci\u00f3n de video o compartir en redes sociales, pide la acci\u00f3n que deseas de forma simple y clara. &nbsp;<\/li>\n<\/ul>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p>Si te pareci\u00f3 \u00fatil este art\u00edculo comp\u00e1rtelo con tus amigos a trav\u00e9s de tus redes sociales o d\u00e9janos un comentario en el blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres tener relaciones duraderas con tus pacientes?,&nbsp; \u00bfQuieres aumentar tus ingresos? Si la respuesta a estas preguntas es afirmativa debes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 formas de fidelizar a tus pacientes con email marketing<\/title>\n<meta name=\"description\" content=\"La manera m\u00e1s efectiva de aumentar los ingresos de tu centro m\u00e9dico es fidelizar a tus pacientes a trav\u00e9s del email marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agendapro.com\/blog\/cinco-formas-de-fidelizar-a-tus-pacientes-con-email-marketing\/\" \/>\n<meta property=\"og:locale\" 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